Chapter 16: Direct marketing, cookies and ePrivacy
12 lessons in this section of the CIPP/E guide. Read the lessons free. The question bank is available as a one-time purchase.
- Data protection and direct marketingCh 16.1 - DP and direct marketing
- Right to opt out of direct marketingCh 16.1 - Right to opt out
- ePrivacy laws: unsolicited messages and cookiesCh 16.1 - ePrivacy requirements
- Online behavioural advertising (OBA)Ch 16.2 - OBA and the GDPR
- OBA, cookies and ePrivacy (Article 5(3))Ch 16.2 - Cookies and Art 5(3)
- The ePrivacy Regulation (proposal)Ch 16.2 - ePrivacy Regulation
- Channel-by-channel rules: the consent matrixCh 16.3-16.6 - Channel comparison
- Postal marketingCh 16.3 - Postal marketing
- Marketing by electronic mail and the soft opt-inCh 16.5 - Email/SMS and soft opt-in
- Telephone marketingCh 16.4 - Telephone marketing
- Location-based marketingCh 16.7 - Location-based marketing
- Enforcement and conclusionCh 16.8-16.9 - Enforcement